品牌定调/Brand Positioning

在嘉兴的城市肌理中，一处关于味觉的静谧之地正悄然生长——PHO ManMan。

这是皓格集团向高品质生活方式延伸的诚意之作，也是集团为美食爱好者精心甄选的一处东南亚风味驿站。品牌名取自越南语“Phở ngon mỗi ngày”，寓意“每天一碗好粉”。它是一家餐厅，更是一扇风味之窗——让源自越南街头的百年味道，在江南水乡温暖呈现。

In the urban fabric of Jiaxing, a serene place dedicated to the senses is quietly taking shape - PHO ManMan.

This is a sincere effort by HogoGroup to extend its commitment to a high-quality lifestyle. It is also a carefully selected Southeast Asian flavor station by HogoGroup for food lovers. The brand name is derived from the Vietnamese phrase "Phở ngon mỗi ngày", meaning "a delicious bowl of phở every day". It is not just a restaurant; it is also a window to flavors - allowing the century-old taste from the streets of Vietnam to be warmly presented in the picturesque water town of Jiaxing.

 

一碗河粉的百年漂流/The century-long journey of a bowl of rice noodles

河粉的历史，是一部浓缩的文化交融史。

19世纪末，河内红河码头的一道平民小吃——水牛骨熬汤、配米粉，专为码头搬运工提供果腹之需。而这道菜真正走向成熟的转折点，始于法国殖民时期：法国人带来了牛肉与炖汤文化，屠夫将牛骨与边角料交给街头摊贩，原本的水牛肉粉被替换为更优质的牛肉，青池卷粉也被改良为更厚的米粉，逐渐演变为今日河粉的雏形。

“Phở”这一名称的来源虽颇具争议，但无论语源如何，河粉本身便是中法越文化在餐桌上交融的实证——筷子是中国的，牛肉是法国的，而那一锅清澈醇厚的牛骨汤，则是越南人历时百年熬制的灵魂。

The history of phở is a condensed history of cultural integration.

At the end of the 19th century, a common street food at the Red River Wharf in Hanoi - a soup made from buffalo bones and served with rice noodles, was specially provided to the port workers to satisfy their hunger. The turning point that truly made this dish mature occurred during the French colonial period: The French brought the culture of beef and stewing soup, and butchers handed the bones and leftover materials to street vendors. The original water buffalo noodle soup was replaced with higher-quality beef, and the thin rolls of phở were improved to thicker rice noodles, gradually evolving into the prototype of today's phở.

Although the origin of the name "Phở" is quite controversial, regardless of the etymology, phở itself is a testament to the blending of Chinese, French and Vietnamese cultures on the dining table - chopsticks are Chinese, beef is French, and that clear and rich beef bone soup is the soul that Vietnamese people have been simmering for a hundred years.

 

主厨坐镇·还原地道东南亚风味/Executive Chef Authentic Southeast Asian Flavors

决定一碗河粉灵魂的，不止是汤，更是人。

PHO ManMan 特邀拥有多家连锁东南亚餐饮品牌技术输出经验的东南亚菜系技术主厨坐镇。他长期专注越南粉、泰国菜菜品研发，擅长将复杂的传统工艺与门店标准化巧妙融合，在还原地道东南亚口感的同时，兼顾本土食客的偏好。

从12小时文火慢熬牛骨高汤，到手工现打的牛肉丸，每一道工序都体现着“以自然之馈为底色，在烟火与诗意之间，烹煮出四季流转的风味人间”。

What determines the essence of a bowl of pho is not just the broth, but the person who makes it.

ManMan Pho is specially invited to have a Southeast Asian cuisine chef with extensive experience in technology transfer of multiple chain Southeast Asian restaurants in charge. He has been dedicated to the research and development of Vietnamese noodles and Thai dishes for a long time, and is skilled at ingeniously integrating complex traditional techniques with store standardization, while maintaining the authentic taste of Southeast Asia while also catering to the preferences of local diners.

From the 12-hour slow simmering of beef bone broth to the handcrafted and freshly made beef balls, every step reflects "using the gift of nature as the background, balancing between the warmth of the fire and the poetry, and cooking up the flavors of the changing seasons in the human world."

 

招牌菜品·一口入魂的东南亚之旅/Signature dish A soul-stirring journey through Southeast Asia

和牛火车头河粉/Wagyu Beef Pho (Pho Bo)

甄选M级和牛升级演绎，历经12小时熬制出金黄澄澈的高汤。搭配生熟牛肉、爽脆牛百叶与弹牙牛丸，佐以九层塔、青柠等新鲜香草，汤头浓郁鲜美，和牛肉质细嫩入口即化，余味悠长。

Premium M-grade Wagyu beef elevates this classic, with golden, clear broth simmered for 12 hours. Paired with raw and cooked beef, crispy beef tripe, and bouncy beef balls, accompanied by fresh herbs like Thai basil and lime — rich and savory broth, melt-in-your-mouth Wagyu, with a lingering finish.

 

冬阴功海鲜粉/Tom Yum Seafood Noodles

泰越结合的创新之作。鲜虾和鱼丸在浓郁酸辣汤底中完美融合，一口唤醒味蕾的东南亚之旅。

An innovative Thai-Vietnamese fusion. Fresh shrimp and fish balls perfectly meld in a rich, spicy-sour broth, awakening your taste buds to a Southeast Asian journey in a single bite.

 

猪颈肉三明治/Pork Neck Sandwich

东西方美食融合的经典产物。外脆内软的法棍面包，包裹焦香猪颈肉，搭配清爽黄瓜丝、腌萝卜丝，配上特制猪肝酱，一口下去层次迸发。

A classic product of the fusion of Eastern and Western cuisines. The crusty and soft French baguette, wrapped with crispy pork neck meat, is accompanied by refreshing cucumber shreds, pickled radish shreds, and the special pig liver sauce. Each bite brings out a burst of flavors.

 

一碗醇厚地道的越南河粉，只是东南亚风味画卷的一角。鲜爽热烈的冬阴功海鲜粉、烟火十足的越南牛肉三明治，早已带来舌尖上的异域邂逅。而我们的东南亚美食版图还远未解锁完毕。余下惊喜，敬请期待。

A bowl of rich and authentic Vietnamese rice noodles is just a small part of the Southeast Asian flavor panorama. The refreshing and spicy Tom Yum seafood noodles, the bustling Vietnamese beef sandwiches, have already brought an exotic encounter to the taste buds. But our Southeast Asian food map is far from being fully explored. The remaining surprises are waiting for you to discover.

 

空间美学·工业风与自然感的交融/Spatial Aesthetics The Integration of Industry and Nature

PHO ManMan 不仅是简单的“粉店”，更是皓格集团基于“高品质生活方式”理念打造的品牌符号。

空间设计摒弃了传统快餐的局促感，以大面积原木与红砖元素为基调，辅以悬垂的绿植与暖色光影。这种“工业风+自然感”的组合，在保留越南街头烟火气的同时，注入了现代商业空间的审美秩序，为每一位食客提供具有仪式感的用餐场域。

PHO ManMan is not merely a "pasta restaurant", but rather a brand symbol created by Haogei Group based on the concept of "high-quality lifestyle".

The space design has abandoned the cramped feeling of traditional fast food. It is based on a palette of large areas of wood and red bricks, supplemented by hanging green plants and warm light and shadows. This combination of "industrial style + natural feeling" retains the烟火气 (vibrancy) of the Vietnamese streets while injecting the aesthetic order of modern commercial spaces， providing each diner with a dining area with a sense of ceremony.

 

品牌愿景/Brand Vision

以匠心守初心，以标准塑品牌。

PHO ManMan 的使命，是让每一位来到嘉兴的朋友，都能在这里找到一份温暖、一份记忆、一份情感共鸣。未来，我们将持续探索风味的边界，以皓格集团的资源整合与品牌势能，推动 PHO ManMan 成为嘉兴乃至长三角地区具有代表性的东南亚餐饮品牌

With meticulous craftsmanship and a steadfast commitment to our original vision, we shape our brand with strict standards.

The mission of PHO ManMan is to enable every friend who visits Jiaxing to find warmth, a memory, and an emotional connection here. In the future, we will continue to explore the boundaries of flavors, leveraging the resource integration and brand momentum of Haogei Group, to make PHO ManMan a representative Southeast Asian dining brand in Jiaxing and the entire Yangtze River Delta region.

 

门店信息&专属福利/Store Information & Exclusive Benefits  

地址： 浙江省嘉兴市南湖区新兴街道三塔映巷1号楼1117室  

电话： 13221332688

店内会员充值福利同步开放：

充500元享95折

充1,000元享9折

充2,000元享85折

充5,000元享8折

充10,000元享7折

皓格集团及旗下企业、长期合作伙伴，到店消费凭集团相关证明，永久享受8.8折（不与店内其他优惠同享）。

Add: Room 1117, Building 1, Sanzha Yingxiang Street, Nanhu District, Jiaxing City, Zhejiang Province

Tel: +86 1322133268

The membership recharge benefits are now available simultaneously:

Recharge 500 yuan and enjoy 5% off

Recharge 1,000 yuan and enjoy 10% off

Recharge 2,000 yuan and enjoy 15% off

Recharge 5,000 yuan and enjoy 20% off

Recharge 10,000 yuan and enjoy 30% off

HogoGroup and its affiliated enterprises, as well as long-term partners, can enjoy 12% off (which is not applicable in conjunction with other in-store discounts) when making purchases at the store with relevant HogoGroup certificates.

 

皓格集团官方推荐 · 品质之选，邀您共品一碗好粉。

Official recommendation from HogoGroup: Quality choice. Invite you to enjoy a bowl of delicious noodles together.